Mastering Online Marketing

Explore with Global Edulink the fundamentals of online marketing

“Digital marketing”, “e-marketing”, “Internet marketing”, or “online marketing” is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.

With this course, you’ll learn how to promote your business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the online marketing field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

You’ll be shown how to create a digital marketing strategy and evaluate your website to identify conversion goals, and measure and interpret website analytics. You’ll consider how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, you’ll see how to connect with communities on the leading social media networks. You’ll learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skillset.

Global Edulink is well-established in the UK, but reaches out to learners all over the world. When you learn with us you’ll have the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Our training programmes and strategies can have a tremendous impact on the overall ability of a company to compete effectively in the global marketplace.

The latest courses in digital marketing from Global Edulink will help you get the most from your marketing campaigns.

Course Curriculum

• Introduction to online marketing
• Understanding the digital marketing strategy
• Definition of digital marketing
• Marketing by your own website
• Overview of analytics
• Search engine optimization methodologies
• Differences between search and display marketing
• Understanding social media marketing
• Overview of video marketing
• Email marketing techniques
• Content marketing tips
• Mobile marketing techniques
• Expanding your digital marketing knowledge

Benefits you will gain

• High quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• Benefit of applying NUS extra Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

Certification

Successful candidates will be awarded a certificate in Mastering Online Marketing.

Eligibility / Requirements

• This course is available to all students, of all academic backgrounds. However, a sound educational background or prior marketing experience would be an advantage.
• Learners should be ages 16 or over to undertake the qualification.
• Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.