Diploma in Web Marketing

With the knowledge of this diploma course, you will be able to get the best results on the web that can be expected.

Description

Content

• Taking Your Marketing to the Web
• Planning for Web Marketing
• Taking the First Steps to Your Online Presence
• Producing a Successful Business Web Site
• Creating a Marketing-Effective Storefront
• Pulling Repeat Visitors with Onsite Marketing Techniques
• Marketing with Online Buzz
• The Art of E-Mail Marketing
• Staying Ahead of the Online Marketing Wave
• Mastering the Secrets of Search Engines
• Marketing with Pay Per Click Ads
• Marketing with Paid Online Advertising
• Capturing Customers with New Technology
• Improving Results with Web Analytics
• Staying Out of Legal Trouble
• The Keys to Maintaining Your Web Presence
• Ten Free Ways to Market Your Web Site
• Ten Most Common Mistakes of Web Marketing
• Ten Tips for Tired Sites

Assessment

This course will be assessed on the basis of one assignment. We believe doing practical assignments are the best way to assess the ability of the students and also it is the best way to make them apply what they have learnt into practice. Students can start their assignments from day one and complete the course as soon as they submit their assignment.

Eligibility / Requirements

There are no requirements to be fulfilled.