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Are you getting the most out of google analytics? Do you even know how to use it? Did you know it can massively benefit your business? If not, then this course is for you, and it could seriously boost your business. Gain a detailed understanding of google analytics, from the basics to the more advanced functions. When you’ve completed the course you will be a master of reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of this software and how to use it. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Why You Should Choose Study 365

12 months Access to your course.
The price shown on Reed is for the whole course, including the final exam and free e-certificate.
CPD and iAP accredited certificate upon successful completion
Tutor Support available Monday – Friday

Description

This online training course is comprehensive and designed to cover the key topics listed under the curriculum.

Course Curriculum

Introduction To Google Analytics

Intro Definitions
How Google Analytics Works

Fundamentals Of Google Analytics

Build Analytics Infrastructure
Setting Up Conversion Data
Setting Up E-Commerce And Goal Tracking
Cross Domain Tracking
Input New Users
Examine Data Points

Basics Of Google Anayltics

Basic Features
Dashboard
Shortcuts
Adding A Dashboard
Sharing Reports
Alerts
Real time Analytics
Standard Reports
Views

Reports In Google Analytics

Acquisitions Intro
All Traffic Acquisitions
Acquisitions Overview
Acquisitions Channels
All Referrals
Campaign
Keywords
Social
Webmaster Tools

Behavioral Reports

Behavioral Reports Intro
Dimensions
Content Drilldown
Landing Pages
Exit Pages
Events
Event Flow Report
Working With Events
Site Search Report
Behavior Flow Report
Site Speed
Using Site Speed Search
Page Timings
Speed Suggestions
User Timing Ad sense
Experiments
In page Analytics

Audience

Audience Reports
Location Report
Language
Behavior
Frequency Recency
Engagement Report
Technology Reports
Mobile Reporting
Demographic Report
Interests
Visitor Flow Chart

Conversions

Intro To Module 7
Funnel Visualization
Goal Flow Report
Reverse Goal Path
Goal URLs
E-commerce Reports
Product Performance Reports
Transactions Report
Time To Purchase Report
Multi-Channels Funnels Report
Assisted Conversion Report
Top Conversion Paths Report
Time Log And Path Length Report
Attribution Report And Model Comparison Tool
Conclusion

Course Duration

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straight away, so you will know immediately if you have passed the course.

Certification

Successful candidates will be awarded a certificate for Google Analytics.

Why Choose Us?

Our courses represent outstanding value for money
High quality e-learning study materials and mock exams.
Each course is designed by industry experts, using an innovative interactive learning approach.
Includes step-by-step guided videos tutorials.
Benefit of applying NUS extra Discount Card.
24/7 Access to the Online Learning Portal.
Anytime & Anywhere Learning.
Recognised Accredited Qualification.
Access Course Content on Mobile, Tablet or Desktop.
Study in a user friendly, advanced online learning platform.
Excellent customer service and administrative support.