Building a Brand on Social Media

Whether you’re looking to build a brand from scratch, or strengthen one that you’re a part of already, you will be able to build a brand with a consistent, unifying message that lies in sync with immersive marketing.

This course includes:

• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platform and identify what platforms fit your brand
• Communicate effectively over social media
• Deal with negative feedback and criticism in a professional manner
• Create a social media playbook to guide brand ambassadors
• Evaluate your brand strength and revise your strategy