Asian Institute of Journalism and Communication

The Asian Institute of Journalism and Communication (AIJC) is a Knowledge Management Center organized in 1980 as a graduate school of journalism, founded on the philosophy that communication is a vital development resource to be used to advance the common good.

Today, AIJC has a solid record of more than thirty years in the communication field – as a graduate school for communicators and journalists, a center for continuing education in journalism, communication, and knowledge management, and a research and project management firm advocating policies and implementing programs and projects that address development issues and concerns both at the levels of national decision-making and community-based initiatives.

The ICT for Development (ICT4D) Unit of AIJC promotes the strategic use of ICT in various human development endeavors.Program areas include content development, capability-building, and research focused on the impact of ICT on the socio-cultural, economic and political dimensions of society.Amidst the technology-driven shifts in today’s media landscape, AIJC has strengthened its institutional capacity through its strategic alliance with Now Corporation, a Philippine Stock Exchange publicly-listed telecommunications, media and technology company.AIJC is now gearing up to reinventing its programs and services to make them more relevant and responsive to a fast-evolving Knowledge Society while remaining committed to its mandate of communication for development.

AIJC is an exemplary center of choice in Asia for higher learning, research, and innovation in journalism, communication, and knowledge management and a facilitator, catalyst, and change agent for an empowered society.AIJC, a non-stock, non-profit organization, is committed to advance the power of communication to promote the common good.It will accomplish this through advanced learning, research, and innovation for more empowered, enlightened, and responsible leadership in the communication sector and society at large.

The Asian Institute of Journalism and Communication (AIJC) is a communication institution whose sphere of operation covers the Philippines and the ASEAN region. We provide graduate education in journalism and communication management; conduct professional enhancement training for journalists, communicators, and development managers; and undertake communication policy research and project management activities on strategic communication planning, organizational communication audit, communication and training materials development, and related development communication projects. In all the things we do, our passion is the belief that communication, information and knowledge are development resources that must be available to all people.

Partnering with us provides strategic advantages. Special arrangements can be crafted to facilitate this partnership, such as the conduct of training and research. We have successfully partnered with academic institutions, development agencies, media organizations and business corporate organizations with parallel or complementary goals.

AIJC offers two master’s degree programs: Master of Arts in Communication (MA Communication) and Master of Arts in Journalism (MA Journalism). It envisions professionals equipped with high-level communication and leadership competencies. The MA Communication program enhances student capacity to use mainstream and new media in communicating within and outside the organization. It seeks to advance effective communication in education, health, livelihood, and other areas of social development. The MA Journalism program focuses on knowledge and skills in news development, identification and analysis of current communication issues, study and evaluation of journalism practices, and integration of new information and communication technology in news development and newsroom management. While primarily for communication and mass media practitioners, the programs cater also to professionals in information technology, business management, education, and other fields where communication is of critical importance.

Among the Institute’s professors are well-known academics, communication specialists, veteran print and broadcast journalists (including publishers and editors), and information and communication technology experts. AIJC graduates are encouraged to explore emerging career paths, such as design of distance education, development of multimedia learning materials, change management and crisis communication, media entrepreneurship, and new media and knowledge management.

AIJC’s short-term, non-degree courses aim to enhance professional competence by helping individuals and organizations become more efficient and competitive in today’s business environment. With a competencybased and needs-oriented training design, courses are facilitated by subject matter and communication experts through fun, interactive, and experiential adult learning approaches.

Specific courses are clustered under specialized program areas, such as Corporate (Organizational) Communication, Communication Professional Development Program Campaigns, Communication for Development, Business Communication, Print and Electronic Publications, Marketing Communication, Working with Mass Media, and e-Learning in a Knowledge Society. These courses are offered either as inhouse training (exclusive to a particular organization) or as a public seminar through face-to-face or online mode. Institutional clients include national government agencies, local government units, media agencies, business corporations, and international development organizations.

The Research, Policy, and Advocacy (RPA) program of AIJC generates new knowledge and innovations that enrich the content and approach of its academic and professional development programs and provide policy options to government and the private sector. Areas of expertise include change management; organizational communication and communication audit; design, implementation and evaluation of development communication programs and communication management systems; and development and production of multimedia materials. RPA outputs have been integrated in major national development plans and programs on communication media, information and communication technology (ICT), education, environment and sustainable development, children and women, and judicial reform.