Digital media focuses on computer-based project work, web design, digital animation, digital photo editing, and digital video production. It’s a field of study that involves audio, illustration and graphic design training, and their application for businesses.
If you are interested in creating digital media to entertain or educate various target audiences or want to specialize in this field, a Digital Media Degree is the best option for you. Read on for more information about the course, possible career paths, and specializations.
Digital Media revolves around the fundamental concepts of art and design and how to apply creativity and skills to projects such as production and digital video editing, motion graphics, and 3-D modeling. It combines the use of computer programming, digital photography, computer animation, web design, film studies, communications, among others to prepare students to work in a variety of media fields including advertising, e-commerce, television, broadcasting and more.
Students will be provided with technical training and conduct research on the various applications of digital media and the different industries that depend on this technology.
Some university programs offer focused television or film courses, while others provide more generalized and extensive digital media programs. Find the best universities for digital media degrees here.
Applicants are required to have a background in computing and graphic design to qualify for the digital media program. However, these requirements differ from institution to institution.
Additionally, a solid grasp of English and basic knowledge in various disciplines such as sociology, philosophy, film theory, art history, criticism are beneficial.
Digital media is a broad field with multiple areas of specialization so students can venture into various career paths across a multitude of industries.
Generally, the first year of education will focus on providing an overview and foundation of the various fields in digital media. Later students will delve deeper into advanced and more specialized programs. Below is a list of topics that you’re most likely to cover:
Here are some specializations:
Documentary production
In this program, students get comprehensive training and experience in documentary filmmaking, review examples of successful documentaries to understand current market trends and conduct research, write, produce, and edit their own short films.
Video animation
In this program, students study various aspects of digital art and animation such as digital filmmaking, 2-D or 3-D animation, visual effects, among others.
Web design
This program focuses on the processes involved in website design, website development elements such as layout.
Studio television production
This program focuses on lab experience and fieldwork to equip students with fundamental skills for producing studio television and independent productions.
Game design
This program equips students with the necessary skills to design a game from concept to the final product. Here students learn how to draft gaming designs while considering all the essential elements such as target audience, budget, deadlines, requirements, characters, narratives, user interface, among others.
Graphic design
In this program, students are taught the art of creating visual content to convey information. Students learn how to develop and combine images, symbols, and text to form visual representations that communicate ideas by using photography, illustration, and typography.
Digital Media majors can venture into a diverse range of careers and industries. Some of these include:
1. Multimedia Specialist
These professionals are responsible for designing, developing, and delivering multimedia packages for clients or business to promote their services or products. These packages can include advertisements, presentations, logos, among others.
2. Social Media Manager
Social media managers develop and maintain brand awareness through marketing strategies and content such as copywriting, images, and videos, on social media platforms of clients and businesses. Generally, they are responsible for improving audience reach and engagement.
3. Animator or Multimedia Artist
Animators are responsible for creating visual graphics using digital tools and computer programming to tell stories that educate or provide information.
4. Media Buyer
Media buyers are responsible for negotiating, purchasing, and monitoring advertising airtime and space. The main aim in this profession is to optimize audience reach at the lowest possible charges. There are multiple industries to work in as a media buyer, including cinema, television, internet, magazines, newspapers, and posters.
5. Public Relations Officer
Public relations officers are responsible for managing, developing, and maintaining the reputation of clients and businesses. Their duties generally revolve around communicating crucial messages between an organization and the public (target audience).
6. Web Content Manager
Web content managers are responsible for ensuring that the content for a website is well-structured, easily accessible, meets the needs of users, is accurate, and up-to-date. The content you’ll manage as a web content manager includes web pages, videos, images, blog posts, guest posts, reviews, among others.
7. Media Researcher
Media researchers are responsible for providing support to the production team as well as the producer during television, radio, film, or online projects. They source for contacts and contributors as well as make recommendations and work on locations.
8. Broadcast Journalist
These professionals are responsible for researching, investigating, and presenting news on current affairs via radio, television or the internet. Broadcast journalists can work in multiple roles such editor, producer, presenter or news anchor, correspondent, among others.
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