The course is constructed and custom-tailored to meet the needs of employees as a tool of representing themselves and promoting the “culture”, the values and the achievements of their establishments in various media outlets, as well as in public presentations and talks.
The course is meant to concentrate on “spoken Arabic” in its standard form accredited publically. It is “oriented” in the sense that it is designed to reflect the core message and ethos of the establishment as embodied and manifested in the performance of its employees.
The course curriculum aims to serve the following purposes:
- Maintain the importance of the usage of the Arabic language in establishments and organizations as a means to highlight their national identity, interrelated with the local community.
- Facilitate Arabic language usage by public and private sector employees to present their establishment’s product and promote its services, goals, and achievements among Arabic-speaking communities.
- Develop the ability to express one’s views and thoughts in proper Arabic in a way that makes Standard Arabic a “second nature” in talks and conversations.
- Focus on Spoken Arabic techniques and styles.
- Maintain the importance of the basic grammar of the Arabic language as a monitoring frame of our speech. (The course is concerned mainly with grammar basics, which should be implemented accurately in spoken Arabic.)
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