BA in Digital Communication

Consumers have become active participants of the digital world, blurring the line between company and customer. Media today is driven by strong brands, social media campaigns and individual influencers that establish and propel relationships with target audiences. This ongoing dialogue is the key to reaching new customers and solidifying relationships with existing ones. This program will develop entrepreneurial thinking and cover topics such as structuring public relations campaigns, media strategy and organizational communication and ethics.

Note: Please note that students may attend classes remotely in the event of extenuating circumstances, for example unavoidable late arrival to their campus city.

Degree Awarded

• A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM),(título propio), a state-recognized university in Spain.
• A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
• A state-recognized BA (Hons) in Business Management from University of Derby, U.K.