MBA in Sales and Marketing (Top-up)

If you’re someone who likes challenges, beating targets, making a point, and doesn’t take no for an answer, then this is the perfect career path for you.

You can build the best product ever made – but without sales, your company will struggle to survive. Sales are the lifeblood of every business. There can be no customers, no revenue, no profit, no business without sales. Better performance means more revenue for the company as a whole. In a revenue-dependent business model, focus on sales is an absolute necessity.

The world is awash in innovative products, services, technologies, solutions, business models, etc. today. These new offerings must be brought to market and commercialized to generate revenue and profit. Innovation alone cannot sustain a company; it must be paired with marketing.

Out MBA offering will give an impetus to the career of those who are highly passionate about sales and marketing by preparing them to face the challenges of tomorrow with ease.

Why take up MBA in Sales and Marketing?

• Critical business function – Sales and marketing are those functions of an organization that are highly respected and valued by everyone. This business function is directly related to the revenue and profits generated by an organization and also helps create a stream of future revenue by building on new customers and maintaining existing client relationships.
• Booming industry offering Lucrative careers – The demand for seasoned sales and marketing experts is growing at an increasing rate. The global average salary for this role is around $97,924. For the top earners, the salary ranges from $ 1,52,000 to $ 2,52,000 and beyond.
• Access to multiple Industries – A career in sales and marketing is one of the most versatile choices you could make. People who have experience in marketing and sales develop some highly desirable traits like great communication skills, persuasiveness, confidence, and other things that fall under neuro-linguistic programming science. If you can use this to your advantage, there are very few employers that will be able to resist. And being critical functions within organizations, every industry needs this.

• Dynamic industry – Marketing and Sales methods need to be continually refreshed, transformed, and renewed to cut over the noise of competition. The same way of doing things doesn’t always bear results. You will have to be innovative, strategic, and on your toes to market and sell your offering. You have to frequently work at new techniques to method a problem and think outside the square to sell your product.
• Dominant business domain offering transnational opportunities – Learning the art of marketing and sales will help you acquire fungible skillsets which are applicable across industries and geographies. International transfers and transnational opportunities are very likely for skilled marketing and sales professionals. This course will give you skills and not just knowledge.

Program Outline – PART A

Part A consists of eight modules. These modules will be delivered over a period of one year(fast-track nine months). All the learners who complete Part A will attain 60 ECTS which is equivalent to 120 UK credits.

1. Strategic Planning

2. Finance for Strategic Sales and Marketing Managers

3. Research for Strategic Development

4. Organizational Behaviour

5. Personal Development for Leadership and Strategic Management

6. Strategic Marketing

7. Corporate Communication

8. Strategic Human Resource Management

Program Outline – PART B

Part B consists of two modules(a mandatory module and thesis work). These modules will be delivered over a period of six to nine months(fast-track three months). All the learners who complete Part A and Part B will be awarded an MBA degree in Sales and Marketing from UCAM, Spain, and will attain 90 ECTS which is equivalent to 180 UK credits.

9. Research Methodologies

10. Dissertation and Thesis in Sales and marketing

Some of the exciting career opportunities in Sales and Marketing are as follows:

Opportunities – Marketing Manager, Brand Manager, Asset Manager, Corporate Sales, Product Manager, Head of Digital Marketing, Online marketing, Advertising Management, Corporate Communications Head, Channel Head, Sales Manager, Business Development Specialist, Realtor, Sales Engineer, Insurance Sales Agent, Software Sales Representative, Principal Gifts Officer, Regional Sales Manager, International Partnerships Manager

About our Partner University

Universidad Catolica San Antonio de Murcia, Spain

• Amongst the first universities to adapt its programs to the European Quality System for Education, following the Bologna Process.
• UCAM (título propio), a State recognized university in Spain, is accredited by ANECA, the national agency for quality and accreditation in Spain, and is a member of Universia, CIS, FIUC, among others.
• With more than 15,000 students and various uniquely tailored degree programs and specializations, it is one of the largest and most reputed universities in Spain rated with four stars overall by QS Stars.
• Europe’s Top 10: UCAM is ranked 10th in Europe for quality teaching as per ‘The Europe Teaching Rankings 2019’ and as one of the top 10 universities of Spain as per ‘StuDocu World University Ranking 2020’. It is also announced as one of the ‘most beautiful’ campuses in the world.
• Academic Collaborations: UCAM has established more than fifty research groups in close collaboration with enterprises such as Coca-Cola, DANONE, Vodafone, and Siemens, providing some students the opportunity to contribute academically.
• Partnerships & tie-ups: UCAM has around 200 renowned international strategic partners including UC Berkeley, Stanford, NTU, NUS, or Università Degli Studi di Bologna.
• Individual attention: UCAM’s teaching method is based on personalized attention with a reduced number of students per class and a personal tutor assigned to each student.
• Prestige: UCAM functions as the educational body of the Spanish LFP (Professional Football League).
• Students can take a transfer to the UCAM campuses in Spain for a dual country experience and the benefits of a Schengen region country (Dubai + Spain).