This course is ideal for fashion, textiles or business graduates who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to offer creative solutions to industry challenges confidently.
Learn critical strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your knowledge of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.
Examine the impact of ethical and environmental considerations on designed products, garment production and business ideology and develop your critical position on the sector’s significant sustainability issues.
Our teaching experts are at the forefront of commercial and research activities, ensuring the latest practice informs the curriculum and that your work responds to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations, with the option to develop your work into an MSc qualification depending on the technical focus of your project.
All Modules
Dr. Fatima Beena
Programme Leader (MSc Marketing Management) & (MA Fashion
Recipient of “Amity Young Researcher Award” and “Best Woman Performer in Academic Leadership Award (Overseas)”, Dr. Fatima Beena is a Certified Digital Marketing Professional, author and an experienced academician with over 22 years of demonstrated history of research and teaching in a diverse international environment. She is currently working as a Program Lead- MSc Strategic & Digital Marketing & Head of Innovation Hub at De Montfort University Dubai. She was previously associated with the American College of Dubai as an Associate Professor and Dean, School of Business. She is strongly committed to creating an engaging, effective, and interactive learning environment that fosters the continuous development of learners. She is a strong education professional with Short courses in Behavioral Finance, Digital Marketing, Strategy & Leadership for Duke University, the University of Michigan, and the University of Illinois.
She has co-authored a book “Who Moved My Heals” and has presented various research work at prestigious national and international conferences. As a passionate trainer and speaker, Dr. Fatima addresses several seminars, conducts training workshops for middle level and top-level managers, and delivers talks on contemporary topics in marketing, branding and consumer psychology. She also sits in the editorial board of the International Journal of Management and Advisory Board Member of Emerging Business and Economic Trends (EBET) Shaheed Benazir Bhutto University, Pakistan
She also is the Founder and Director of a Section 25 Company (Not for Profit Organization), Social Research & Human Development Foundation. Dr Fatima is also engaged with a lot of social welfare organizations actively working for female foeticide, beat diabetes, breast cancer awareness, child education, and homeless old age and elderly people. She is an active volunteer of the Robinhood Army. She spearheaded the CSR campaign of Amity University Lucknow campus in the adoption of five villages.
Dr. Fatima has operational experience in incubators, research labs, government research projects, private-sector startups, and program creation, and management at various industrial and academic levels, She registered her second company in UAE- UPken Education & Consultant in the year 2021, with a focus on upskilling students and professionals at various levels.
Twitter
Studied or Worked here? Share Your Review
Please do not post:
Thank you once again for doing your part to keep Edarabia the most trusted education source.