The BSc Marketing programme focus on marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
The aim of this programme is marketing; however, it is rooted in a broader study of business and management. Students will have the opportunity to specialise in specific areas of marketing (including digital marketing and branding) while gaining a solid foundation in the main areas of business and management. It also strongly stresses on employability to ensure that graduates are equipped with the required skills for a competitive and dynamic job market.
The young and vibrant Faculty of Business and Management (soon to become Muscat Business School) prides itself of being a provider of world-class programmes in the areas of Accounting, Finance, Management, and Entrepreneurship hence supporting the Oman Vision 2040 as well as the national priorities. Through its quality academic, industrial, and professional bodies partnerships, the faculty offers a unique student experience that stimulates professional, practical, and personal development and life-long learning.
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