Arabian Research Bureau

Arabian Research Bureau (ARB) was formed in December 2003 as an Omani socio-economic and market research firm based in Muscat. Our core objective is to engineer custom-made market research solutions in tune with the needs of our clients. ARB is well known for facilitating fact-based decision making by means of tailored research solutions and the collection and analysis of sound data.

Who We Are
As a research firm, we play a crucial role in assisting organizations in understanding the potential, impediments and opportunities likely to be faced in the market.

What We Do
We help companies understand what their consumers want, how their brands are perceived and how they can gain a competitive advantage over other players in industry.

Our Core Values
To engineer custom-made research solutions, controlled observation and the collection, analysis and reporting of sound data in tune with the needs of our clients.

ARB also makes use of its wide range of advanced statistical analysis to ensure the quality and validity of its data.

Moreover, we are recognized for the high level of value we add in terms of quality control as data generators as well as being experts in the Arab viewpoint. Over the years we have developed a strong field infrastructure with more than 300 interviewers and mystery shoppers across Oman and GCC. We have also pioneered the use of a CATI (Computer Aided Telephone Interview) systems in Oman and have developed new services such as our comprehensive CAPI (Computer Aided Personal Interview) system as well as acquiring the facility to broadcast/live stream our focus group discussions to our clients.