SEO-Search Engine Optimization

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Who needs this course?

• Entrepreneurs
• Social Media Strategist
• Social Media Copywriter
• Brand Manager
• Blogger
• Social Media Marketing Manager
• Media Relations Representative
• Online Community Engagement Manager
• Social Media Consultant

Course coverage

Module 1

Introduction to SEO & Its Importance

• Proper SEO Definition
• Importance of SEO in overall online marketing
• Comparison of SEO with other digital channels Search Engine Mechanism
• Understanding the ranking algorithm
• How search engine works SEO Terminologies
• Understanding the SEO terminologies like SERP, Meta tags, Traffic, Crawl, Indexing, Search queries, Inbound/outbound links, Anchor text, CTR, SEO updates classification
• Information on Panda, Penguin, humming bird, Pigeon, Mobilegeddon updates

Module II

Technical SEO

• SEO Audit process with 20+ Parameters
• Different types of page redirects (301, 302, 200 OK)
• Different types of page errors (404, 502, custom 404) Keywords Identification & Selection Process On-page optimization
• Meta title optimization
• Meta description optimization
• Keywords Density
• Header tags (H1, H2, H3, H4, H5….)
• Canonicalization
• Image alt text
• Page URL Structure
• Keywords cross linking Off-page Optimization
• Backlinks quality check
• Link building techniques (Business listings, Online Classified ads, Guest posting, Social bookmarking, Blog commenting)
• Brand profile creation
• PPT & PDF sharing

Module III

Structural SEO

• Structure based on-page optimization for large / ecommerce websites Hreflang Tag & it’s Importance Video Optimization
• Optimize YouTube videos
• Video sharing in different video platforms Structure Data/Schema
• What is schema & how it helps
• Overview on different types of schema (Article, local business, breadcrumb, event, product, review, logo)

Module IV

Local SEO

• What is it and how it impacts on local businesses
• Local SEO optimization ways Information on SEO Tools
• Show the Google Analytics & Search Console dashboard and describe the options available
• Other SEO tools (SEMRush, Screaming frog, W3 validator overview with respect to SEO requirements AMP Project
• Introduction
• Importance in SEO and guidelines should follow Interview tips for SEO executive/professional jobs
• Doubt clarification