Airline Revenue Management

Course Description:

This course provides an in-depth understanding of revenue management principles as applied in the airline industry. Students will explore the strategies and techniques airlines use to maximize revenue by effectively managing seat inventory, pricing, and demand forecasting. The course covers key concepts such as dynamic pricing, fare class management, overbooking strategies, and customer segmentation.

Using real-world case studies and industry-standard software tools, students will gain practical experience in analyzing data, developing revenue optimization models, and making informed decisions to enhance profitability. The course also examines current trends, including the impact of digital transformation and AI in revenue management.

By the end of the course, participants will be equipped with the analytical and strategic skills necessary for careers in airline revenue management, pricing strategy, and commercial aviation operations.

Key Topics:

• Fundamentals of Revenue Management
• Demand Forecasting and Booking Curves
• Fare Structures and Inventory Control
• Overbooking and Cancellations
• Optimization Algorithms
• Competitive Pricing and Market Segmentation
• Use of Revenue Management Systems (e.g., PROS, Sabre)
• Emerging Technologies in Airline RM (AI, Machine Learning)

Target Audience:

Students in aviation management, business, economics, or related fields, as well as professionals looking to specialize in airline commercial strategy or operations.