Airline Marketing for the Leadership & Management Training Program

Program Overview:

The IATA Airline Marketing for Leadership & Management training program is designed to empower aviation professionals with the strategic marketing skills necessary to drive growth, enhance brand positioning, and improve competitive advantage in today’s dynamic airline industry. Tailored for current and aspiring leaders, this course bridges the gap between marketing principles and effective management practices within the airline business context.

Who Should Attend:

• Airline managers and supervisors
• Marketing and commercial department staff
• Business development professionals in aviation
• Leaders transitioning into strategic roles in airline management

Learning Objectives:

By the end of this program, participants will be able to:

• Understand the fundamentals of airline marketing and its alignment with business strategy
• Analyze market dynamics and passenger behavior to shape effective marketing strategies
• Apply data-driven decision-making to marketing campaigns and route development
• Leverage digital channels, loyalty programs, and branding techniques for customer engagement
• Build competitive marketing plans tailored to airline business models (LCCs, FSCs, hybrids)

Key Topics:

• Airline industry trends and market segmentation
• Strategic airline marketing planning
• Brand development and customer loyalty in aviation
• Pricing, distribution, and revenue management alignment
• Marketing communications and digital engagement
• Case studies from leading global airlines

Training Methodology:

The course combines interactive lectures, real-world case studies, group discussions, and hands-on projects. Participants will also explore simulation-based decision-making exercises designed to enhance critical thinking and leadership capabilities.

Program Format:

• Duration: 18 hours
• Delivery: In-person / virtual / blended
• Certificate awarded by IATA upon successful completion

Benefits of Attending:

• Gain IATA-recognized certification to boost career progression
• Network with industry peers and thought leaders
• Develop actionable strategies to strengthen your airline’s market position