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Understanding human behaviour and social psychology offers a significant advantage in the marketing world. The Bachelor of Psychological Science (Marketing) integrates psychological science with marketing principles, enabling students to understand and influence consumer behaviour effectively.
Throughout the programme, students will delve into core psychological topics that will provide a robust foundation for understanding how people think, feel, and act in various contexts. This psychological expertise is crucial for creating effective marketing campaigns that can influence and persuade.
In addition to psychological theory, the curriculum covers essential marketing skills, including marketing analytics, brand management, content marketing, social media strategy, digital advertising, and search engine optimisation. Students will learn to apply psychological principles to these areas, enhancing their ability to understand consumer motivations and predict market trends.
Head of School
School of Humanities, Social Sciences and Health
Prof Feras Hamza, Head of the School of Humanities, Social Sciences, and Health at UOWD since 2018, oversees the transformative education approach in Media, Education, International Relations, and Health Sciences. His leadership fosters critical thinking in a diverse academic landscape, preparing students to excel as innovators and leaders.
Associate Professor
Program Director (Social Sciences, Psychology, Educational Studies)
Associate Professor
Program Leader (Health Science)
Associate Professor
Assistant Professor
Assistant Professor
Discipline Leader (Marketing)
Assistant Professor
Discipline Leader (Management)
Associate Professor
School of Psychology
University of Wollongong
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