Audience Segmentation, Channel Mapping &Stakeholder SWOT Analysis
This 5-day training programme equips participants with practical tools and frameworks to identify, analyse, and engage target audiences and stakeholders effectively. The course focuses on audience segmentation techniques, communication channel mapping, stakeholder analysis, and SWOT-based strategic planning to enhance organisational communication and stakeholder engagement.
Participants will learn how to develop targeted communication strategies, prioritise stakeholders, and design effective engagement plans that support organisational objectives and improve decision-making.
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