Bachelor of Arts in Mass Communication

AURAK’s Bachelor of Arts in Mass Communication offers students a comprehensive education in communication theory, media law and ethics, journalism, advertising, public relations, and digital media. Through various opportunities, including internships and research projects, students can apply their skills and gain real-world experience in the field. Students can choose between two exciting concentrations: Digital Media and Public Relations.

Graduates of the program can pursue various careers in mass communication and media-related fields, including journalism, public relations, advertising, digital media, broadcasting, and more. They may work in traditional news outlets, online media organizations, government agencies, non-profit organizations, or the corporate world.

Program Mission

Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations will produce competent graduates with the ability to apply both knowledge and skills of their area of concentration to engage in research to benefit the community and the nation, to ensure quality in the learners’ professional lives.

Program Educational Objectives

The goals and objectives of the Bachelor of Arts in Mass Communication are simultaneously aligned with the mission statement of the university and seek to achieve the objectives embedded in the university mission.

Program Goals

The Goals of the Mass Communication Program are to:

1. Provide the student with a broad and deep knowledge about the study of communication, the similarities and differences between communication delivery modes, including their structure, processes, an ethical practice thereof, and the significance in social and professional uses;
2. Foster an understanding of the interdisciplinary nature and the cultural, ethical, and historical contexts of human communication;
3. Enhance the student’s proficiency in research skills, the use of technology and media, critical thinking, creativity, and analytical abilities to pursue knowledge independently in the pursuit of advanced higher education;
4. Produce graduates who possess advanced practical and interpersonal skills that are grounded in truth and ethically practiced who demonstrate the capacity to establish and evaluate communication relationships in order to lead and serve the community; and
5. Produce responsible and competent professionals with practical skills, social commitment, and ethical standards that satisfy the demands of employment in the UAE, the region, and the world.