The Fridge

The Fridge was founded in 2007 by Shelley Frost, a renowned musician and performer in her own right. After 10 successful years, the Fridge brings unrivalled knowledge and expertise to the region’s performing arts scene and is now the premier talent agency in the region and a trusted provider of diverse and culturally sensitive entertainment. The Fridge continuously updates its extensive roster of talented musicians and performers and has a unique eye for spotting exciting and unusual international acts. This ensures Gulf-wide clients access to the best entertainers no matter the requirement, be it corporate or private events, short-term festivals or long-term artist residency contracts. The agency also provides in-house sound mixing, costuming and live support technical teams. The Fridge is an innovator in its field and the award-winning production team create original bespoke shows for theatres, festivals, nightclubs and exhibitions as well as conceiving and staging its own productions.

For over 10 years the Fridge has been talent searching, innovating and collaborating to promote the growing performing arts scene in the region. As a result, the Fridge has unrivalled knowledge and expertise in its field, making it a trusted provider of diverse and culturally sensitive entertainment be it for corporate or private events, short-term festivals or long-term artist residency contracts. With an enviable reputation for quality service, The Fridge is run by a dynamic team of experienced artist booking managers, on hand to help you 7 days a week.

Based in Alserkal Avenue - Dubai's thriving arts hub - The Fridge warehouse has been hosting private, corporate and public events since 2010. A flexible, urban alternative to Dubai's traditional event spaces - a perfectly unconventional environment for creativity to flourish.