ARENA Capital & Consultancy

Founded in 2008, established by British entrepreneur Dariush Soudi.

Managing his personal group of companies, we also consult a portfolio of recognised and aspiring brands to optimise their potential for growth. Through various unique initiatives from strategy, sales, marketing, operations, training, and high-level introductory networking, we service clients across multiple industries and geographies towards accelerated change.

We believe life is an ARENA. As gladiators, we battle constantly, so that one day we have a life of abundance.

With over 35 years of experience in owning and operating companies, we have crafted incredibly unique and successful techniques that will make businesses more profitable.

The success of Dariush’s methods is attested by his tribe of gladiators worldwide, over 1 million people strong – he was recently awarded as Gulf Business’ Inspiring Entrepreneur of the Year.

Vision
To recruit, train and develop future movers and shakers of industry. Bringing prosperity to every individual and business we come across.

Mission
To set the highest standards in consultancy, in a world where low standards are the norm.

Values
Hard work, urgency, clear communication, trust, gratitude and constant pursuit of setting the highest standards are the core values we stand firmly by, and we welcome you on this journey.