Brand University of Applied Sciences

Creating added value through brands – that is what the Brand University of Applied Sciences training courses are designed to achieve. And it is precisely that which makes the Brand University a university which enables its graduates to start successfully in their careers and go far in them.

At the Brand University you will learn from an international team of experienced professors, lecturers, experts and practitioners how to design, communicate, present and manage brands. You will learn in practical situations and in small seminar groups, guaranteeing intensive personal support.

The Mission of Brand University is Application-oriented, interdisciplinary University of Applied Sciences for Brands – intercultural brand competence in the continuously coalescing world. The vision is A leading academic competence center for brands in Eurasia.

Inspired by their fascination for big brands, a group of German and Chinese friends decided to found a university for branding in 2010.

They envisaged a place of education that unites and focuses on brand knowledge with a passion for brand stories – while not forgetting that education and creativity are two parts of one inseparable whole. A place that brings together cultures from the Eurasian region. It was from this thinking which the university was born.

Categorised as a university of applied sciences, the Brand University overlooks the River Elbe in Hamburg – itself a city of brands. It is the first university to focus on brands – the central strategic success-factor in national and international businesses. Brands are exciting stories – and our students are the future authors of those stories.

The Brand University is a government-recognised private university offering internationally accredited Bachelor’s and Master’s degree courses.

We place great emphasis on a culture of creativity, curiosity and open-mindedness. Our university is a place of learning which combines scientific research and close collaboration with brand-name companies in Europe and Asia.

The values of Brand University is, We build on Appreciation. We live Interculturality and Networking. We Encourage and Challenge Enagagement. We Continuously Work on our Excellence. We Communicate with Opennes and Dialogue.

We apply a comprehensive quality management process consisting of various different aspects in order to guarantee a high level of quality and to ensure that the Brand University’s offerings are constantly improving.

This revolves around the inclusion of students, since all of our quality management activities are performed in their interest and for their benefit.

As a young university which is international in its outlook and which collaborates closely with universities and companies in the Eurasian region, we can boast an exceptional culture of learning and entrepreneurship, as well as a multicultural environment.

Our campus constitutes a community of students and teachers and an open, capable university team. Our daily activities with each other are based on mutual appreciation and open-mindedness.As a university we consider it our duty to promote and support not only our students, but also our employees in their life-long learning.