Campaigns That Drive Action: Newsletters & Email

Small businesses and organizations need to communicate and engage their audience on an ongoing basis. One of the most cost effective ways effectively reach your current customers and prospective ones is with email. Email is more important than ever as a communication tool. Newsletters and Announcements have become a core component of small business and nonprofit marketing activities. This webinar will teach best practices that are quick and easy to implement, to help make your email newsletters more effective.

You'll learn how to write content for your emails, from the subject line to the body copy. You'll learn best practices for the use of graphics and images. Using email and social media together can really increase the engagement and reach of your efforts. You'll learn ways of using social media to get word of your emails even farther.