Digital Marketing Officer

Job Summary

• Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
• Develop and implement e-commerce strategy in order to improve website performance
• Work with developers to improve website speed
  Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
• Re-Platforming website to new CMS, making website mobile capable
• Research market in order to discover new trends and technologies in order to improve website performance
• Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Develop a content calendar and oversee website uploads and landing pages development
• Report on performance

Skills

• Experience in developing and overseeing digital marketing strategies
• Excellent understanding of web design and web analysis
• Strong marketing and tech background
• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
• Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools