ESIC Business and Marketing School

Comprehensive training, attentive to business realities at both national and international levels. All business activities undertaken pay specific attention to marketing, business management and communication.Professional aptitudes are required from all their graduates, including responsibility, technical capacity and work ethics.Integral personal training aligned with the beliefs of the Dehonian religious congregation, which has guided the school since it was founded.Development of the following aptitudes: Critical thinking, creativity and risk assessment in decision-making.A methodology that respects each student’s personal identity connects academic rigor with real business practices and combines academic study, personal development and training for teamwork.

Mission:

• The training of professionals capable of creating companies and organizations or of carrying out in them, with responsibility and efficiency, a managerial or technical work, in any hierarchical level and in any of the areas of activity of the company, having an impact in the marketing field. nationally as international.
• The diffusion both in the Spanish society and in the international society, of a culture of esteem of ethical values ​​and of rationality in the businesses that open channels of communication between the academic activity and the company and boost the business vocation of the university students.
• The promotion of scientific, technical and social research on the company, marketing and communication not only promoting projects of the members of the School itself, but also providing means of dissemination of thought and research action outside the School in environments National and international.
• Train in technical, managerial and executive knowledge and skills that provide our students with a foundation of personal authority in their environment; professionals capable of working in the business world, their own and others'.
• Prepare our students to carry out their work responsibly and effectively, regardless of their hierarchical level and in any of the areas of activity of the company, affecting the field of Marketing both nationally and internationally.
• Encourage the development of individual talent, whatever it may be, and help identify it in each person, developing people with criteria to be citizens of the world with respect to cultures, religions and gender. We will promote the values ​​of solidarity, generosity, effort, tolerance, critical, global and multicultural thinking, teamwork and open and honest communication.
• Develop knowledge through scientific, technical, social and cultural research about the company, Marketing and communication.
• Disseminate ethical and social values ​​and rationality in business and respect and tolerance for diversity, to open channels of communication and collaboration between academic activity and business and boost the business vocation of university students.
• Promote the transformation in the strategic thinking of the company that the Marketing and Digital Economy (and not the use of its tools) is generating in the market by developing and building both concepts to bring them up to the strategic decisions of the companies.
• Facilitate and foster relationships between professionals and Marketing leaders in Spain.