The #NewNormal of Learning for Children in the UAE

The COVID-19 pandemic has affected almost a million students in the United Arab Emirates. With a disrupted school system, the transition has been a painstaking process. Pivoting to digital learning and seamlessly integrating technology in a traditional education set-up has been challenging. It is hardly surprising that the year 2020 has seen a significant rise in schools’ interest in upgrading their IT infrastructure for e-learning. In fact, the Dubai Future Foundation predicts that the global EdTech market will reach USD 341 billion by 2025.

Aside from its viability due to COVID-19 restrictions, e-learning has proven to be a viable supplement to classroom sessions. Online platforms enable children to perform better by learning at their own pace and addressing learning gaps using cutting-edge programs. Studies reveal that online EdTech programs ease the stress of carrying heavy textbooks and completing assignments as learners can easily perform tasks on any internet-enabled device.

As EdTech programs become indispensable and with the sudden surge of EdTech Startups in UAE, Al Tamimi & Company has emphasised the need for vendor verification, contractual protection, effective business continuity processes and dispute resolutions to maintain high quality standards. One of the UAE’s trusted education services providers, EduEnhance, fulfills the need for reliable vendors with a proven track record. EduEnhance was founded with the ambition to “revolutionize learning for children” in the Middle East/North Africa and South Asia. It exclusively represents the US-based company Curriculum Associates across 11 countries in the Middle East, North Africa and Asia. For more than 50 years, Curriculum Associates has provided schools and educators with award-winning solutions for personalized learning and intervention. The CEO of EduEnhance, Irum Farhat Farooq, reiterates the importance of focusing on quality rather than quantity in these unprecedented times. “As we navigate the unchartered territories of online learning in the core curriculum, it is imperative that the focus remains on the child’s well-being while they learn remotely, in school or using a hybrid model. The importance of empowering, enabling and supporting educators and parents cannot be stressed enough. It is not about the number of online resources being offered to the child or the cost of the device. On the contrary, children should be offered programs that offer multiple solutions in one platform, demonstrate ease of navigation, are engaging and offer actionable data that is customized to the child’s individual needs.”

One of the core programs offered by EduEnhance is i-Ready. It is an award-winning online Math and Reading program used by over 10 million children globally to help them overcome gaps in their literacy and numeracy skills.  Amongst several other awards, i-Ready was recognised as the ‘Best Student Personalization Solution’ at the EdTech Breakthrough Awards in 2020.

An industry leader in education technology, i-Ready is now available in the UAE and larger MENA region for schools, teachers and parents through EduEnhance.

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