The Advertising course is offered as an undergraduate or graduate degree level and usually as a part of advertising, communications, or marketing program. It will discuss advertising and marketing principles graduates can use in creating and managing media campaigns.
The course also covers legal, ethical and social responsibilities of advertisers. Graduates are expected to learn how to engage and communicate with clients and target audiences. An internship is required for undergraduate programs. Moreover, options for students to specialize in different areas of advertising, such as management are also possible.
The overall employment of advertising professionals is set to grow by 8% from 2018 to 2028, as the need for advertisers and marketers continue to increase. Companies and organizations are constantly on the lookout for professionals who can add value to their establishments and bring in more sales and leads through advertising strategies.
A degree in Advertising will equip students with competencies to prepare for career opportunities in Advertising Agencies, Design Studios, Print and Publishing, Animation, Web, Internet, Interactive Multimedia, Packaging, Copywriting, Television, Media, Films, Photography, Exhibition and Retail Design.
Advertising course will also cover the following:
With an advertising degree, graduates will find themselves a variety of different roles they can choose from. These include:
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