Creativity and Innovation

Creativity is not reserved for artists and inventors; it's a key skill for all of us in business today. Creativity is important for organizations. Period. It's a simple formula: Higher creativity leads to greater innovation within the organization and thus, greater success over the long run. In fact, creativity and innovation are integral to an organization's ability to survive and thrive in today's competitive marketplace.

Creativity is also becoming a very important skill for leaders. A 2010 IBM survey of more than 1,500 CEOs across the world rated creativity as the most important factor for future success.

Creativity is the highest levels of human performance. It is part of what makes us human and is the key to a more successful life. Kim Corfman, Professor of Marketing at NYU Stern School of Business, believes that the happiest people are those who lead more creative lives: "I think people will have better lives, if they are more creative problem solvers,' she says.

All this said, we are unfortunately facing a dry spell in creativity. Schools, universities and workplaces drown our creativity in routine, procedure and fear of failure until we are all using the same methods and not thinking of new ideas.

"Ineffective people live day after day with unused potential. They experience synergy only in small, peripheral ways in their lives. But, creative experiences can be produced regularly, consistently, almost daily in people's lives. It requires enormous personal security and openness and spirit of adventure." - Stephen Covey

Luckily, creativity is like a muscle and the mind can be trained to think and work in more creative ways. Our practical course will provide you with creative thinking techniques to generate ideas and solve problems at work. It will also help you learn about your creative style, overcome barriers to your own creativity and also develop creative teams.