Who is this course for?
Working Professionals
What will I learn?
- Introduction to Services Marketing, Consumer Behaviour in Services
- Delivering Quality Service, Customer Satisfaction Measures
- Developing Sustainable Service Models
- Demand Management in Services
- Service Recovery, Service Promotion
- Service Pricing
- Relationship Marketing and Loyalty
- Distribution of Services, Services Strategy and Performance Measurement
Is this course accredited by an international or local body?
XLRI India and KHDA
Will I recieve a certificate of completion?
Yes, from XLRI India
Entry Requirments
Graduation and some work experience
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