Bachelor of Business Administration in Digital Marketing Communications

Digital technology has revolutionized the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills to give their companies a leading edge.

This program offers an interdisciplinary major, combining traditional marketing courses such as principles of marketing, consumer behavior and marketing research with advanced e-business application design, advertising strategy and social media and e-marketing to prepare you to work excel in this influential industry. You will develop an awareness of the current practices in digital marketing and get first-hand experience of the issues in today’s digital marketing environment.

You will be guided through the complex and dynamic nature of digital marketing surrounding the development of creative concepts, digital marketing communication strategies, brand management, market research, digital campaigns, critical analysis and how to measure digital effectiveness.

Common across all specializations in the Bachelor of Business Administration programs are courses that will provide you with a solid foundation to communicate effectively, carry out research, understand legal, social, professional and ethical responsibilities in a business environment, apply analytical and critical thinking to business issues, use information technology effectively and understand the dynamics of a complex global business environment.

Our program was the first of its kind to be offered in the UAE and, due to the fast-paced digital world, it undergoes a rigorous process of continual improvement to ensure it stays relevant.

Career Opportunity

Digital marketing is a cutting-edge field with unlimited potential. Some of the most globally in-demand jobs fall into this discipline. It provides you with the knowledge and skills required to start your own business in digital marketing or social media marketing, as well as to work as part of a team in a wide range of organizations across all industry sectors in the UAE.

Graduates of this program are able to pursue careers in web design and digital marketing, search engine optimization (SEO), search engine marketing (SEM), media development and advertising, online community management, social media marketing and management, email marketing, content marketing, web analytics and digital planning and strategy.