Consumer Behaviour Analysis

This course will develop your understanding of the analysis of consumer behaviour, teaching you various theoretical models related to consumer psychology and research data. Exploring the contribution of consumer analysis in relation to marketing strategies, this course provides you with the insight you need to gain a better understanding of consumer behaviour analysis. Practical examples will help you understand how these theories apply to real life situations. Course Structure and Course focus on Consumer psychology and insight, Purchase and consumption and Customer relationship management.

Key Benefits

• Analyse and evaluate current developments in consumer buying behaviour.
• Evaluate the success of current models in predicting the consumer purchase decision.
• Analyse patterns and processes of consumer behaviour in the contemporary and international business context.

Who is the course for?

This course is ideal for anyone looking to gain further understanding of their customers and general consumer behaviour.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

Individual Short Courses

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.