Data Analytics in Marketing

This course will develop your understanding of marketing analytics and data and the ways in which it is collected, stored, analysed and interpreted in order to affect decision making. With the study of data and big data analytics growing in importance, this certificate course will build your understanding of data collection, analysis, dissemination and interpretation. The knowledge you acquire will assist you in making the best marketing decisions for your company. Course Structure and Course focus on Tools used for digital marketing analytics, Search analysis and search analytics and Mobile analytics.

Key Benefits

• Track the performance of all paid, earned, and owned social media channels.
• Start optimising web and social content in real time.
• Implement advanced tools, processes, and algorithms for accurately measuring influence.

Who is the course for?

This course is for anyone looking to gain an understanding of big data analytics in a marketing context with a view to improving their company’s marketing strategy.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

Individual Short Courses

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.