Marketing Strategy course

Gain insight into marketing strategy and competitive advantage. Learn about the latest developments relating to strategic marketing and communication.

Using a case study approach, you will develop the analytical and interpretive skills necessary for strategic decision-making. Gain insight into the conceptualisation and execution of viable marketing plans and projects. Course Structure and Course focus on Marketing strategy for current and new markets, Implementation and control and Marketing performance.

Key Benefits

• Develop marketing plans considering complex environments.
• Evaluate the latest developments in marketing strategy and their relevance in application.
• Assess the marketing environment and the variables that drive decision-making.

Who is the course for?

This course is most suited to individuals aspiring to work in marketing, or who are seeking to improve their working knowledge and skills in relation to marketing strategy.

Entry Requirements

• Education - Undergraduate degree or equivalent Higher Education qualification, or relevant work experience.
• English language - Common European Framework (CEF) Level B2* or equivalent (all teaching and learning materials are provided in English only).

Individual Short Courses

All the modules of the programme can be taken individually, as well as a wide range of other courses available within the LSBF Executive Education portfolio.