Marketing

McMaster CCE's Marketing program has been designed in association with the DeGroote School of Business to help students develop and enhance the knowledge and skills required to succeed in a marketing profession.

Successful marketing includes:

• Analyzing customer needs and wants
• Building customer relationships
• Understanding the competition
• Communicating ideas
• Developing and executing a strategic marketing plan

Who should take the Marketing program?

• Newcomers to the marketing field
• Professionals with marketing duties wishing to enhance their skills

No application required. Students should register at least three weeks before classes begin.