Media and Marketing - BA (Hons)

The Media and Marketing BA (Hons) degree is designed to give you an outstanding experience and understanding of the media, marketing and advertising industries, including hands-on experience of video production, television production and photographic work. The degree with equip you with the practical knowledge and insight to forge your career in media taking personal responsibility for creative projects and for crafting the media message.

The Media and Marketing BA (Hons) combines London Metropolitan University’s world-leading expertise in the media and media industries with this career-focused study of marketing and advertising. The media is ingrained in modern life with television, radio, print media, cinema and the internet as channels for information, education, politics art and entertainment. The degree explores how the media shapes the way we live and its influence on contemporary marketing and corporate communications.

You’ll learn about the principles of marketing including branding, product management, pricing strategies and advertising, and gain hands-on practice-based learning with our first-class media resources including video and television production, as well as classroom-based grounding in the media industries and corporate environments.

You’ll learn how to operate a camera, budget a marketing campaign and manage a creative team. Optional modules enable you to specialise in specific parts of the media or commercial industry, and your final project will enable you to demonstrate your skills and expertise to employers. The course is also supported by trips and visits, guest lectures and various other activities.

Assessment

You’ll be assessed through a combination of different kinds of assessments, including coursework, reports, practice based work such as filming projects or poster presentation, and essays. There are a limited number of formal exams on the degree.

Entry requirements

In addition to the University's standard entry requirements, you should have:

• A minimum of grades BBC in three levels (or a minimum of 112 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
• English Language GCSE at grade C/grade 4 or above (or equivalent)

If you do not have traditional qualifications or cannot meet the entry requirements for this undergraduate degree, you may still be able to gain entry by completing the Media and Communications Extended degree. All applicants must be able to demonstrate proficiency in the English language. Applicants who require a Tier 4 student visa may need to provide a Secure English Language Test (SELT) such as Academic IELTS. For more information about English qualifications please see our English language requirements.

After the course

Graduates typically enter careers in media-related roles in the corporate and third sectors, including media relations work, public relations work, marketing work and media management roles. Students often pursue further study opportunities at master's level specialising in either media or marketing roles.