Bachelor of Arts in Media and Mass Communication (Integrated Marketing Communication)

Integrated Marketing Communication is designed to provide a unified targeted market message, through tools such as public relations, marketing, advertising, direct response advertising, and sales promotion.

This program is delivered both with a local and international framework giving students the opportunity to gain an appreciation of national and international perspectives on many aspects of professional life. This includes awareness of regional and international media context, cultural sensitivity, exposure to international communication perspectives, and familiarity with ethical and managerial frameworks. The academic bedrock of this specialization allows the merge of Media Sales, Advertising and Marketing into a marketable career oriented choice of ‘Integrated Marketing Communication’ for students. IMC specialization allows students to acknowledge:

• Think creatively providing ethical intelligence, consultancy and market research solutions.
• Demonstrate constructive copywriting abilities to build relationships between organizations and the public.
• Comprehend and apply the theoretical base of the IMC to media strategies and communication methods.
• Interpret advertising campaigns and strategies based upon consumer behavior analysis.