Digital Marketing Course

Who is this course for?

NADIA -The leaders in Digital Marketing Training Course in Dubai, Abu Dhabi, and Sharjah. It is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. This course is a rounded introduction to all the core digital marketing disciplines and will prepare you to take up a more specialist role within the overall marketing domain.

What will you learn?

This course focuses on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain a competitive advantage for both your business and your career.

Course Contents

Introduction to Digital Marketing

• Key concepts of Digital Marketing
• Traditional vs. Digital Marketing
• The Opportunity of Digital Marketing
• Characteristics of Digital Marketing
• Implications of Digital Marketing
• Market Research vs. Market Reality

Search Marketing (SEO)

• Key SEO Concepts
• Search Results & Positioning
• Stakeholders in Search
• Mechanics of Search
• On-Page Optimization
• The SEO Process
• Analysis & Review
• Keyword Research & Selection
• Content Updates & Layout
• Meta Tags
• SEO Site Map and Google Search Console
• Off-Page Optimization
• Inbound Links & Link Building
• Ranking

Search Marketing (PPC)

• Key PPC Concepts
• Strengths of Pay Per Click
• Keyword Research
• Google PPC
• Research Tools and Search Campaign Process
• Keyword Selection
• Ad Copy, Landing Pages, Targeting and Budgets
• Scheduling and Display Networks
• Campaign Management
• Conversion Tracking and Metrics
• Bidding
• Analytics

Digital Display Advertising

• Key Digital Display Concepts
• Benefits and Challenges of Digital Display
• Ad Formats, Features and Display Frequency
• Campaign Planning, Steps, Objectives & Budget
• Creative Formats
• Tracking Campaign
• Optimizing the Campaign

Email Marketing

• Key Email Marketing Concepts
• Campaign Process
• Online and Offline Data Capture
• Segmentation
• Email Design
• User Behavior and Characteristics
• Email Copy, Structure, Delivery and Systems
• Scheduling
• Key Terms & Metrics
• Split Testing

Social Media Marketing (Part 1)

• Key Concepts of Social Media
• Content Planning and Scheduling
• Social Media for Business
• Setting Goals and Priorities
• Facebook Features
• Facebook Business Page
• Instagram Features
• Instagram Best practice
• Twitter Features
• Twitter Profile set-up
• LinkedIn Setup & Profile
• Linkedin Groups and InMail

Social Media Marketing (Part 2)

• Google+ Brand Page
• Google+ and SEO
• Pinterest Profile
• Facebook and Instagram Advertising Types
• Facebook and Instagram Ad management
• Facebook insights
• Twitter Analytics
• LinkedIn Advertising
• Youtube Advertising & Analytics
• Social Media KPI’s

Mobile Marketing

• Key Mobile Marketing Concepts
• Trends in Mobile
• SMS Content and Strategy
• Mobile Apps
• Mobile Coupons & Ticketing
• Mobile Advertising

Analytics

• Key Analytics Concepts
• Account Set-Up
• Analytics Code
• Goal Configuration & Funnels
• Audience
• Dashboard
• Adwords Campaigns
• Traffic Sources
• Scheduling & Delivery
• Bounce Rate
• Site speed
• Real Time, Intelligence and Customized Reporting

Strategy and Planning

• Key Strategy & Planning Concepts
• Planning
• Situation Analysis
• Information Gathering
• Setting Objectives
• Action Plan
• Setting the Budget
• Measurement
• Iteration & Enhancement

So what are you thinking, Join Digital Marketing Training course in DUBAI, Abu Dhabi Or Sharjah at NADIA Training Institute today. Grab a chance to be a certified Digital Marketing professional and your better career performance. Our courses are approved by all the higher authorities in UAE and are accepted by all the employers in the Middle East. With NADIA's 36 years of Experience in Recruitment Sectors, Digital Marketing Career graph is increasing day by day, so please join immediately.