This advanced programme has been designed to perfect your business writing skills. You will gain a lot of practice writing a variety of business correspondence, both formal and informal, as well as enhancing your accuracy and written fluency. This course is an excellent way to ensure you lead the way and set examples for others to follow.
This course picks up where Business Writing for Results leaves off: it delves into writing topics more deeply. Students will have a chance to measure their progress since taking the introductory course, Business Writing for Results. Students will practice their skills with several exercises covering different writing situations.
Each attendee who will complete this training will gain the following outcomes:
This course is intended for all individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters.
Training Duration: 5 (Five) days (6 Hours/day)
The following program is planned for this training. However, the instructor(s) may modify this program before or during the training for technical reasons with no prior notice to the delegates. Nevertheless, the training objectives will always be met:
| 08:30 – 09:00 | Registration & Coffee |
| 09:00 – 09:30 | Welcome & Introduction |
| 09:30 – 10:30 | Advanced Techniques for Effective Writing Defining Effective Writing Understanding the Hallmarks of Effective Communicators |
| 10:30 – 10:45 | Break |
| 10:45 – 12:30 | Advanced Techniques for Effective Writing (cont’d) Elements of Written Communication Writing in a Business Context |
| 12:30 – 01:30 | Advanced Techniques for Effective Writing (cont’d) Understanding Your Audience Setting a Purpose for Your Writing |
| 01:30 – 02:10 | Lunch |
| 02:10 – 03:30 | Advanced Techniques for Effective Writing (cont’d) Understanding Sources of Miscommunication |
| 03:30 – 03:45 | Break |
| 03:45 – 04:00 | Training Wrap-Up |
| 04:00 | End of the Day One |
| 09:00 – 09:30 | Training Recapitulation for Day One |
| 09:30 – 10:30 | Organizing Content Using Simple and Specific Language to Avoid Confusion |
| 10:30 – 10:45 | Break |
| 10:45 – 12:30 | Organizing Content (cont’d) Using Positive Language Applying Rules for Bullet Points |
| 12:30 – 01:30 | Organizing Content (cont’d) Maintaining an Impersonal Style Avoiding Repetitions |
| 01:30 – 02:10 | Lunch |
| 02:10 – 03:30 | Organizing Content (cont’d)Using Active Verbs to Promote a Response |
| 03:30 – 03:45 | Break |
| 03:45 – 04:00 | Training Wrap-Up |
| 04:00 | End of the Day Two |
| 09:00 – 09:30 | Training Recapitulation for Day Two |
| 09:30 – 10:30 | Writing Style Adding a Personal Touch to Business Writing Organizing Paragraphs Effectively |
| 10:30 – 10:45 | Break |
| 10:45 – 12:30 | Writing Style (cont’d) Using Varied Sentences The 6 Cs of Effective Writing |
| 12:30 – 01:30 | Writing Style (cont’d) Recognizing Clichés and Jargon Applying the Gunning Fox Index for Writing Complexity |
| 01:30 – 02:10 | Lunch |
| 02:10 – 03:30 | Writing Style (cont’d) Using Visual Aids to Support Text Going “The Last Inch”: Proof Reading Your Work |
| 03:30 – 03:45 | Break |
| 03:45 – 04:00 | Training Wrap-Up |
| 04:00 | End of the Day Three |
| 09:00 – 09:30 | Training Recapitulation for Day Three |
| 09:30 – 10:30 | Logical Sequencing of Ideas Building your Key Message Organizing the Introduction, Body and Ending |
| 10:30 – 10:45 | Break |
| 10:45 – 12:30 | Logical Sequencing of Ideas (cont’d) Structuring Ideas from the Bottom Up Refining the Flow from the Top Down |
| 12:30 – 01:30 | Logical Sequencing of Ideas (cont’d) Drawing Impeccable Conclusions Summarizing Ideas Effectively |
| 01:30 – 02:10 | Lunch |
| 02:10 – 03:30 | Logical Sequencing of Ideas (cont’d) Summarizing Ideas Effectively |
| 03:30 – 03:45 | Break |
| 03:45 – 04:00 | Training Wrap-Up |
| 04:00 | End of the Day Four |
| 09:00 – 09:30 | Training Recapitulation for Day Four |
| 09:30 – 10:30 | Responding to Complex Situations through Writing Building Rapport with your Audience Managing Expectations: Responding to Bad News |
| 10:30 – 10:45 | Break |
| 10:45 – 01:30 | Responding to Complex Situations through Writing (cont’d) Managing Expectations: Saying No Effectively Handing Difficult Individuals |
| 01:30 – 02:10 | Lunch |
| 02:10 – 02:45 | Responding to Complex Situations through WritingHostile: Respond Assertively Pessimist: Stick to Facts Nagger: Set the Rules |
| 02:45 – 03:00 | Break |
| 03:00 – 03:30 | Responding to Complex Situations through Writing Mr. Know-it-All: Stay Focused Egoist: Get Descriptive Manipulator: Take the Initiative |
| 03:30 – 03:45 | Training Summary |
| 03:45 – 04:00 | Giving of Training Certificate Completion |
| 04:00 | End of the Course |
Material given during the training: [DVD’s and Case Studies will be used during this course to illustrate examples of good and bad change implementation processes].
Each delegate will be asked to complete a Pre-Course Assessment Form to determine their current level and objectives for attending the course. The content of such Form will be used by the trainer only to give tailored training that is focused on each group of delegates.
Each delegate will be asked to complete an Individual Development Plan and Vocational Completion Certificate
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