Product Marketing & Placement Professional

Course overview

Product marketing is a mix of product, marketing, and sales, and it assists businesses in delivering a well-thought-out product to their target audience and successfully positioning themselves in the market. Product Marketing is essential for every business entity as it helps form a competitive advantage and matches products with the demands of potential customers.

In this Atton Institute course, participants study examples in the Banking and Tourism sectors regarding how to position products or services, increase market awareness, and create product demand and value. The course explores the objectives and structuring of Product Marketing, the different types of product marketing, and how to analyse the achieved results. Upon completion of the course, attendees are armed with relevant background knowledge in product marketing and placement, allowing them to achieve excellent results. Special emphasis is placed on forming compelling value propositions for target markets to achieve strategic objectives.

The Comparison of the Banking and Tourism industries within this course gives a practical perspective on the existing realities. It delivers professional knowledge on such elements as:

• Core elements and types of successful Product Marketing and its role
• Modifications in Product Marketing depending on the type of business
• Excellent approaches for creating compelling, professional value propositions
• Best tools and techniques for exceptional market research & analysis
• Current and upcoming trends and how to be ready for adjustments

Course content

Day 1

• Defining Product Marketing, its main types, categories and benefits
• Product Marketing as an effective investment for revenue increase
• Product Marketing implications in the Banking and Hospitality Sectors
• Differences in Product Marketing positioning which are essential to consider
• Product Differentiation for B2B & B2C – common and differing points
• Define your model, emphasize and then strengthen it – best modern practices

Day 2

• Product Marketing objectives with Consumer Centricity principles
• Customer development – defining the target Markets and potential customers
• Positioning & messaging – how to deliver your company’s message with passion
• Defining PM objectives: Corporate Banking and Tourism
• Central phases of Product Marketing Structuring to secure sales growth
• Testing, measuring, and adjusting Product Marketing to secure growth

Day 3

• How to implement excellent PM into Banking and Tourism businesses
• How to perform superb Market Research and Analysis of potential consumers’ needs
• Developing and implementing strategies under consideration of product lifecycle
• Performing Perfect Customers analysis – how to choose the right metrics
• Trends of Product Marketing and their influence in Banking and Hospitality
• Putting together the course outcome and group Q&A and discussion

What will you gain

The course delivers highly intensive professional content and provides you with proficient qualifications, enabling you to:

• Advance your professional knowledge on product marketing types
• Know the essentials of PM on the example of Banking and Tourism
• Study strategic marketing objectives within product lifecycle
• Develop a product launch strategy and communication plan
• Drive customer acquisition using a great number of techniques and tools
• Evaluate the market, competition & trends of modern product marketing
• Implement efficient processes for successful product development
• Make accurate forecasts and use them to outperform competitors
• Focus your personal efforts on the most efficient PM elements
• Position products or services to meet market goals and strategies
• Exercise pragmatic strategy for client engagement programs

Why Choose Atton Courses?

We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 2- and 3-day trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Course Advantages

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.