Successful Sales In Premium & Luxury Segments

Course Overview

Selling in the premium and Luxury market segments is about knowing your customers and what they really expect. Consumers of luxury brands are ready to pay more; however, this is linked with higher expectations than those of average consumers. They are more sophisticated and sensitive, and specifically more demanding, than typical customers. They do not tolerate poor service or the classic aggressive sales techniques.

This professional luxury and premium sales training course focuses on the significance and specifics of selling in the luxury market and the best practise for achieving an outstanding client experience. The course takes you on a journey from initial product presentation all the way to the after-sales activities. Upon completion of the course, you will be able to focus on the proper elements of building Premium customer relationships and thus increase your customer base, reduce client objections, and manage your marketing and sales with an approach that builds a sustainable existing client base and secures your prospect flow.

Some of the key points that you study on this Atton Institute training course include new ideas and tips on how to:

• Rethink and re-explore the reasons why people buy luxury goods and services
• Understand the rules of establishing strong customer relationships with ease
• Grasp the best techniques for Successful Sales performance in the Premium Segment
• Get certified expertise on and mastery of luxury sales in a multicultural environment
• Possess a professional overview of the steps to take to achieve higher sales figures

Course content

Day 1

• What is Selling? – Fundamentals and the right attitude for Superb Sales Performance
• The Sales Cycle & understanding why you’re Selling – setting the correct Motives
• Defining and understanding Luxury Market Segments and the Vital Details
• Setting the Right Boundaries between the Mass, Premium and Luxury Market Segments
• What Premium and Luxury means for Customers – Expectations and Values
• Modern Professional Trends which Change the Definition of Luxury

Day 2

• Knowing Clients’ Motivations for buying Premium and Luxury Goods and Services
• Customer-focused Approach and Excellent Service as a Powerful Selling Tool
• Hot list of Characteristics that Modern Sales Professionals are obliged to have
• Key Skills to Master for Building Successful Client Relationships
• Luxury Brand Representative – what it Means and the Requirements to be met
• Emotional, Functional and Aesthetic aspects in the World of Luxury Service

Day 3

• Appeal, Understand, Rapport and & the 7 Cs for the ultimate Customer Experience
• Relationship-Oriented Approach for High Sales Performance in the Luxury Segment
• Strengthening Techniques for the Buyer Relationship in the Premium Segment
• Psychological Essentials which are Necessary to achieve Successful Sales
• How Consumer Behaviour Changes and what you Need to Know about it
• Effective Self-management: Knowing and Applying Professional Techniques

What will you gain

Upon completion of this intensive sales training course provided by Atton Institute, participants gain the following knowledge and skills:

• Know the specifics of sales in the luxury market segments and how to build client relations
• Boost successful Sales performance by applying powerful psychological principles
• Understand how building client relationships helps you develop your business base
• Attain new sales using certified and proven professional prospecting techniques
• Overcome objectives and buyer resistance to close additional highly successful sales
• Create such an environments in which people buy so that the product sells by itself
• Reveal the secrets that motivate people to buy luxury and premium products and services
• Study how to interact with VIP and Premium customers in a multicultural environment
• Achieve more repeat business and increase business recommendations and referrals
• Develop outstanding professional communication and customer service management skills
• Enhance existing customer relationships and significantly increase your sales performance

Why Choose Atton Courses?

We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 2- and 3-day trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Course Advantages

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.