Middle East Market Entry & Growth Strategy

Course Overview

The GCC region is presently one of the most attractive areas for different types of businesses from all over the world. It is very exciting not only as a market itself, but also as a platform for global business operations and expansion. However, entering a new market is always challenging, especially when you are not aware of its specifics, which may be quite different from the essentials you are used to in other markets.

This course provides details on entering the GCC markets for various business types. It covers the most important facts about regional specificities, key elements and players in the GCC region, its culture and traditions along with consumer spending and behaviour patterns. It also explores core data on the legal aspects, taxation and other regulatory background information and necessary internal adjustments. It delves into strategies for setting rational goals and priorities for successful and secure market entry and building a strategy that lets your business to succeed in the Middle East market.

The course equips you with all required knowledge for a successful strategic entry into the GCC market. Upon its successful completion, you will:

• Know all the key facts for successful entry into the GCC market
• Be aware of the influences and trends of globalization in the Middle East
• Explore the specifics of consumer behaviour psychology in GCC
• Set standards for restructuring your company in preparation for expansion
• Develop a strategy that guarantees the growth of your enterprise

Course Content

Day 1

• Facts regarding the Specifics of the GCC Market and its potential for expansion
• Looking at the UAE as a strategic business location for Local and Regional growth
• Key elements to know about the GCC Market for designing your winning strategy
• Expert view on Globalization and Expansion and its influence on the GCC markets
• Average consumer’s Spending Pattern and market Segments with the highest potential
• Key challenges of GCC markets in an age of highly International Customers
• Understanding the winning Models & Forms for Entering Foreign Markets
• Required Company Restructuring and Standardization to prepare for Expansion
• Making your company and team Ready to win in the Global Markets

Day 2

• Significance of setting Multicultural Awareness standards in various departments
• Adjusting your marketing and sales plan to foreign markets specifics on example of the UAE
• Performing the Qualified market evaluation approach with representative data in hands
• Specifics of Consumer Behaviour in GCC on example of the UAE market
• Setting the right Goals for market Entry – how to define and set the right Priorities
• Summarizing all acquired knowledge in order to create your business`s growth strategy
• Essentials of Legal and Regulatory background in GCC on example of the UAE market
• Short look into the subject of Taxation of Income received in the GCC
• Praxis related Case Studies and discussion of course outcome

What will you gain

This Atton Institute course provides skills and knowledge on the fundamentals of the GCC markets and allows you to:

• Possess key information and facts on the GCC region to be ready for expansion
• Study common models, forms and tactics for successful foreign market entry
• Prepare yourself for new market challenges and know how to minimize risks
• Know how to restructure and adapt your organization for entering the GCC market
• Apply multicultural awareness at all levels of a small or large company
• Possess knowledge of specific details of taxation and other legal issues
• Develop strong self-confidence based on solid & structured knowledge
• Improve your chances of success in the GCC market by knowing your target customers
• Increase your company’s efficiency by adapting to GCC realities and consumer behaviour
• Develop a marketing and sales plan in consideration of the specifics of the GCC market
• Design a winning strategy while bearing in mind specificities of the target markets

Why Choose Atton Courses?

We use the best and latest educational praxis. All of our courses and trainings are designed using our unique Atton LPI Learning Methodology© which guarantees the delivery of extensive knowledge over a short time period with an easy-to-understand approach. All course materials are absolutely unique and are the combination of fundamental and systematic knowledge, practical studies and real-life implementation elements.

We deliver in our 2- and 3-day trainings knowledge and skills which are commonly delivered over a much longer period of time – thus truly saving our participants time and money.

Course Advantages

Professional, up-to-date expertise is one of the most powerful elements of success in the modern business and career environment.

Our Courses and Trainings are highly useful for business owners, management and employees at all levels and provide, in a highly effective way, current and solid professional development qualifications and skills combined with practical real-life essentials.