Marketing Principles

Do you want long-lasting business success?

The secret to success, especially in business, is great marketing! That’s why we’ve created this Marketing Principles course, so you can understand marketing and better satisfy the needs of your customers. This course is divided into 12 excellent modules, so you can build knowledge as you go. Become a master of the marketing environment, the international market place, consumer decision making and strategies for selling and pricing. As well as this, we provide key information on product marketing, managing and retailing, supply chain management and promotion and public relations. Our aim is to give practical knowledge which can be transferred into the work place.

This online training course is comprehensive and designed to cover the topics listed under the curriculum.

Course Curriculum

Introduction To Marketing And Marketing Concepts

What Is Competitive Advantage And Marketing Environment?

• What Is Competitive Advantage?
• What is Marketing Environment?

How To Develop A Global Marketing Strategy And Consumer Making Process

• How to Develop a Global Marketing Strategy
• Consumer Decision Making Process

Guide To Business Marketing, Marketing Research And Product Marketing

• Guide to Business Marketing and Marketing Research
• Introduction to Market Segmentation and Product Marketing

New Product Development And Services Marketing?

• New Product Development and Marketing
• What is Services Marketing?

Marketing Strategies, Selling And Pricing Concepts

• Marketing Strategies Part 1
• Marketing Strategies Part 2
• Introduction to Selling and Pricing concepts

Benefits you will gain

• High quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• Benefit of applying NUS extra Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

Method of Assessment

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification

Upon successful completion of this course you will be awarded a certificate in Marketing Principles.

Eligibility / Requirements

• Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.