Public Relations - Certificate

The success of any large or small business depends largely on its reputation and public relations is vital to create this reputation for a business. This is, in fact a message, an image or a story that is imperative to communicate for the success of a business. Hence public relations can contribute greatly to the success of a business.

The success of any large or small business depends largely on its reputation and public relations is vital to create this reputation for a business. This is, in fact a message, an image or a story that is imperative to communicate for the success of a business. Hence public relations can contribute greatly to the success of a business.

A strong public relations plan can bring awareness to the company's products and services. Customers, staff, suppliers, investors, regulator and journalists; all have an opinion about the organisations they come into contact with. This opinion could be good or bad, right or wrong but these perceptions largely influence these people in their decisions of working with these organisations. In today's' dynamic market, the biggest asset for a company is its reputation and effective PR plays a great role in managing a company's reputation. On this course, you will learn how public relations is different from marketing, advertising, and selling, tools for public relations and the processes involved in public relations. You will also explore corporate public relations and media relations.

Course Syllabus

• Module 1 - Introduction to Public Relations
• Module 2 - Tools for Public Relations
• Module 3 - Public Relations Process
• Module 4 - Public Relations and Communication
• Module 5 - Corporate Public Relations
• Module 6 - Production of Public Relations Materials
• Module 7 - Media Relations

Eligibility / Requirements

There is no particular entry requirement. We do not ask for any previous qualification or experience. Students of all age and academic background can enrol on this course.