Strategic Business Management Advanced Diploma

Strategic management refers to formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners. Strategic Management is taken based on consideration of resources and an assessment of the internal and external environments in which the organization competes. In short, Strategic Management is the art and science of formulating, implementing and evaluating cross-functional decisions that help an institution to achieve its goals and objectives.

The course covers the basic concepts and tools of strategic business ;In the course, you will also learn different strategic tools to evaluate environmental threats and opportunities, including the industry competitive forces analysis, how to identify company strengths and weaknesses and how to develop ;You will also learn how to acquire strategic Management skills and how to prepare yourself for planning, implementing and evaluating business goals. Finally, you will gain expertise for holding strategic positioning of a company and the necessary factors responsible for strategy execution.

Introduction to Business Management

• Designing Your Organizational Structure
• Introduction to Operations Management
• Understanding Financial Terms
• Getting the Right People in Place
• Getting Your Product Together
• Building a Corporate Brand
• Marketing Your Product
• Selling Your Product
• Planning for the Future
• Goal Setting and Goal Getting
• Succession Planning 101
• Managing Your Money
• Ethics 101
• Building a Strong Customer Care Team
• Training Employees for Success
• Leadership Essentials

Business Planning and Analysis

• Business Planning Basics
• Market Evaluation
• Analyze Competition
• Determine A Marketing Strategy
• Decide What Extras You May Need Like Staff etc
• The Dangers In Not Making A Business Plan
• Wrapping Up

Business Branding

• Introduction
• The Purple Cow
• Try to be an Exceptionist
• Make Yourself Well Recognised Before Your Customers
• Wow Your Customers
• Develop a Personal Style
• Use Creative Imageries to Catch the Attention
• Be a Traditionalist, Not a Fad Chaser
• Bringing Out the Purple Cow in Your Business
• Conclusion

Business Administration

• What is Business Administration?
• Business and Organisations
• Management of Business
• Business Organization Perspectives
• Decision Making
• Approaches to Leadership

Business Management

• Introduction to Management
• How to Build Trust and Confidence
• A Manager’s Pitfalls
• How to Build Team Spirit
• Dealing with Problem Employees
• Using Your Emotional Intelligence
• Conclusion to Management