Communication Skills For Sales Personnel

The aim of this course is to stimulate you to think about what, why and how you communicate. The course will help you develop a basic understanding of communication theory, process and techniques at organizational, managerial and personal levels.

This course aims to provide participants with a strong framework for the development of practical communication skills in organization settings.

Course Objectives

By the end of the program, participants will be able to:

• Understand Sales, Marketing and Marketing Communication
• Understand Customer behavior communication process
• Understand Sales and Sales Closing

Who Should Attend?

Supervisors, managers, and staff who, as part of their work need marketing communication.

Course Outline

Introduction

• What communications do you need to create?
• Review of workshop objectives

Clear Aims, Clear Achievements

• The skills and the mindset of top performing sales people
• Understanding the psychology and cycle of the buyer
• Gaining the confidence and skills to communicate value the steps of the sale

Understanding The Customer

• Questioning
• Listening
• Becoming more aware of self and others
• Buying psychology and the buying cycle

Getting Attention

• Crafting the one minute pitch and the storyline
• Presenting ideas with greater impact

Making The Sale

• Focusing on value, not features
• Dealing with obstacles and difficult questions
• Knowing how and when to ask for commitment

Workshop Evaluation &Amp; Action Planing

Course Methodology

A variety of methodologies will be used during the course that includes:

• (30%) Based on Case Studies
• (30%) Techniques
• (30%) Role Play
• (10%) Concepts
• Pre-test and Post-test
• Variety of Learning Methods
• Lectures
• Case Studies and Self Questionaires
• Group Work
• Discussion
• Presentation

Course Fees

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Timings

Daily Course Timings
08:00 - 08:20       Morning Coffee / Tea
08:20 - 10:00       First Session
10:00 - 10:20       Coffee / Tea / Snacks
10:20 - 12:20       Second Session
12:20 - 13:30       Lunch Break & Prayer Break
13:30 - 15:00       Last Session