Aligning Marketing and Sales

This course will help you to drive an alignment of marketing and sales team objectives towards a common and shared goal. By working more effectively together, the synergy of marketing and sales will create cost efficiencies in your business at the same time as ensuring customers and partners receive consistent and timely messages through all forms of communication. This course is designed for sales managers, marketing managers and business directors seeking to align their marketing and sales teams for optimum output.

Course Objectives

By the end of the course participants will be able to:

• Use the tools that marketers have at their disposal to build sales plans and objectives into marketing and communication strategies

Who Should Attend?

• Sales and marketing leaders, including CMOs and CSOs
• Sales managers, sales leaders, marketing managers, and product managers
• Those in marketing communications, sales enablement, and field marketing

Course Outline

• An awareness of marketing principles, processes and philosophies from the senior management perspective
• Create an environment in your organization that works towards a shared vision and common goals
• Stimulate ongoing and regular communication between sales and marketing
• Integration and alignment of sales plans and revenue targets with timely marketing campaigns and activity
• Understand best practice and examples of success from other sectors

Monitoring success and outcomes

Course Methodology

A variety of methodologies will be used during the course that includes:

• (30%) Based on Case Studies
• (30%) Techniques
• (30%) Role Play
• (10%) Concepts
• Pre-test and Post-test
• Variety of Learning Methods
• Lectures
• Case Studies and Self Questionaires
• Group Work
• Discussion
• Presentation

Course Fees

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Timings

Daily Course Timings
08:00 - 08:20       Morning Coffee / Tea
08:20 - 10:00       First Session
10:00 - 10:20       Coffee / Tea / Snacks
10:20 - 12:20       Second Session
12:20 - 13:30       Lunch Break & Prayer Break
13:30 - 15:00       Last Session