Advanced Business Writing Skills

If you are working in the Corporate Sector and dealing with your colleagues, bosses, external clients, internal hierarchy – then business writing is essential in terms of a proper mode of communication. Advanced Business Writing Skills is a 5 days’ workshop for those who are involved in a day to day communication. Our time will be devoted to writing business emails, proposals, and letters of recommendation and internal business communication that reflect current word usage up-to date formats. You can also become more skilled at writing business cases, minutes of meeting and drafts and learn a bit more about e-mail etiquette.

Course Objectives

By the end of the program, participants will be able to:

• Write advanced emails, memos and letters in a clear and concise way.
• Organize the content by using an effective introduction, body and conclusion.
• Present the written ideas in logical sequence.
• Satisfy the requirements of the reader by outlining his/her needs and benefits.
• Apply the ABC formula (Accurate, Brief and Clear) when writing.

Who Should Attend?

All individuals whose work requires business writing, including memos, letters and emails

Course Outline

Advanced Techniques for Effectively Writing:

• Brief and Professional Emails
• Brief and Professional Letters
• Brief and Professional Memos
• Other Business Documents
• Exercise : Template and formats

Organizing the Content

• Strong Capturing Introduction
• Proper Factual Body
• Effective Logical Conclusion
• Creating a Coherent Document
• Creating a Cohesive Document
• Use of Visual Aids in Writing
• Matching Visual Aids with Words
• Converting Visual Aids into Words
• Converting Words into Visual Aids

Activity:  Individual assignment
Logical Sequence of Ideas

• Writing is a Thinking Process
• Writing is NOT a Mechanical Process
• Proper Flow of Ideas
• Avoiding Confusing Ideas for the Reader
• The Writing Planning Process
• The Writing Building Blocks

Use of Clear Language

• The 10 Cs of Powerful Writing
• The Big B of Powerful Writing
• Reviewing and Revising
• Editing for Clear Language
• Avoiding Vague Terms and Jargon
• Avoiding Cliche and Obsolete Words
• The Fog Index

Matching the Tone and Style to Suit the Reader

• Formal Business Writing
• Semi-Formal and Informal Writing
• Reader-Friendly Writing
• The Reader as Your Main and Major Customer
• Knowing the Needs of your Reader
• The Impact of Positive Tone on your Reader
• The Impact of Writing Style on your Reader
• The Danger of Using the Wrong Tone with your Reader

Assignment and Assessment: Individual and assessment of writing skills

Course Methodology

A variety of methodologies will be used during the course that includes:

• (30%) Based on Case Studies
• (30%) Techniques
• (30%) Role Play
• (10%) Concepts
• Pre-test and Post-test
• Variety of Learning Methods
• Lectures
• Case Studies and Self Questionaires
• Group Work
• Discussion
• Presentation

Course Fees

This rate includes participant’s manual, Hand-Outs, buffet lunch, coffee/tea on arrival, morning & afternoon of each day.

Course Timings

Daily Course Timings
08:00 - 08:20       Morning Coffee / Tea
08:20 - 10:00       First Session
10:00 - 10:20       Coffee / Tea / Snacks
10:20 - 12:20       Second Session
12:20 - 13:30       Lunch Break & Prayer Break
13:30 - 15:00       Last Session