Certified Sales & Marketing Professional (CSMP)

Sales and marketing are a dynamic and ever – evolving industry where trends, technologies, and tactics are constantly transforming. The Certified Sales and Marketing Professional program is an interactive course designed to develop the skills and knowledge needed to succeed in both sales and marketing.

ELIGIBILITY: This course is ideal for anyone who seeks to gain in – depth knowledge of marketing and selling techniques. Candidates interested to enroll in the Certified Sales and Marketing Professional course must fulfill the following:

• Bachelor Degree in any field
• A minimum of one year’s experience in the area of sales and marketing

CAREER OPPORTUNITIES:

Market Trends: Marketing & Sales is a booming industry, with job growth projected to be 6% for advertising, promotions, and marketing over the next decade, which is faster than the average employment growth rate for all occupations. The Sales and Marketing industry is also among the top five fastest – growing occupations, fostering the career growth of Marketing and Sales professionals.

Salary Trends: Companies are offering competitive salaries to attract and retain the best marketing and sales talent. The United Arab Emirates (UAE) is likely to see a 10% salary increase for marketing and sales professionals every 15 months. The average salary of a Sales and Marketing professional in the UAE is AED 145,211 per annum, as per the survey reports of Payscale.com.

Demands and Opportunities: Sales and Marketing professionals are in huge demand, with 314,900 job openings in 2019 alone. Globally, the World Economic Forum report projects that the job of marketing specialists will increase by about one – fifth between 2020 and 2024. These expanding job opportunities for Marketing and Sales professionals will lead to an escalation in demand for these professionals.

COURSE OUTLINE:

Law and Ethics of Selling

• Legal and ethical requirements in sales
• Consequences of non – compliance for individuals & organizations
• Consequences of non – compliance for customers

Delivering a Sales Presentation

• Preparing, developing, and delivering sales presentations (or pitches)
• Customer’s needs and preparing a presentation to meet those needs
• Customizing sales presentation to suit the customer and meet pre – defined objectives
• Providing opportunities for questions to be asked
• A sales pitch for the group of customers

Customer objections, Negotiation, and Closing sales

• Handle and overcome sales objections
• Negotiate to close the sale effectively
• Making sales mutually beneficial

Influences on Buyer’s Behavior

• Responding to different members of the decision – making unit in various markets
• Analyzing buyer behavior
• Methods of contact and presenting appropriate solutions
• Understanding customer types

Customer Segmentation and Profiling

• Targeting based on segmentation
• Profile characteristics
• Difference with profiling
• Implicit and explicit customers

Using Market Information for Sales

• Market research to increase sales
• Marketing plan
• Market assumptions
• Demand forecasting

Sales Territory Management

• Type of product or product line you have
• Competition in territories
• Channels of distribution and the transport system
• Performance management of staff and units

Professional Development

• Managing own professional development
• Enhance career progression.
• Being goal – oriented

Prospecting for new business

• Lead generation
• Creating scripts and templates
• Developing and nurturing relationships
• Outcome – based approach

Sales Pipeline Management

• Pro – actively manage the sales cycle
• Optimizing conversions
• Forecasting

KEY TAKEAWAYS:

Successful completion of the Certified Sales and Marketing Professional certification course will help you to:

• Understand marketing principles and their application in business
• Develop the ability to apply acquired knowledge to new and unfamiliar situations
• Communicate effectively as a leader
• Be proficient in new technologies
• Evaluate Market Analysis methods
• Identify and implement Strategic Marketing decisions
• Assess the effectiveness of Sales and Marketing strategies in achieving a competitive edge

ACCREDITATION:

Our Certified Marketing and Sales Professional course are accredited by ISO 9001: 2015, the Knowledge and Human Development Authority (KHDA), and the Continuing Process Development (CPD) Certification service.

ALUMNI: Our academy graduates are successfully placed in some of the top – notch companies in Dubai like Jumeirah, Aramex, Airarabia, Damac, Emaar, etc. They are entrepreneurs, career changers, and lifelong learners.

WHY LEARNER’S POINT:

As the leading provider of the Certified Marketing and Sales Professional program, we have vast experience in teaching the necessary skills and knowledge.

We offer the following benefits in our Certified Marketing and Sales Professional course:

• Our Certified Marketing and Sales Professional course is designed based on real – world scenarios, formulating and evaluating practical requirements
• Our courses strive to provide a reality check and insight into the requirements of a challenging role and how to fulfill it
• We also provide live interactive sessions and hands – on experience through assignments associated with the actual work environment
• To enhance the learning experience of our students we provide organized group sessions and integrated training modules
• Our discrete approach to career guidance enables our students to get successfully placed in renowned organizations