Social Media Marketing Strategy Course

Social media is an essential communication tool that offers the company global exposure, brand recognition, as well as traffic and sales growth. In this Social Media Marketing training, professionals will explore the latest trends and platforms in social media, and discover the utilization of various marketing strategies and objectives.

ELIGIBILITY: The Social Media Marketing courses in Dubai are perfect for any professional passionate about digital marketing and is looking to be equipped with essential social media marketing skills. There are no specific prerequisites for this Social Media Strategy training; however, basic knowledge in digital marketing is an added advantage.

CAREER OPPORTUNITIES:

Market Trends: Organic and paid advertisements on social media have become increasingly important for businesses, contributing to social media marketing careers reaching the top 100 career list on CNN recently. In the past ten years, LinkedIn has seen an unbelievable 1357% increase in social media jobs listed on the platform. The data above indicate that professionals who have completed Social Media Strategy training have very promising career prospects.

Salary Trends: Over the past few years, social media has quickly gained momentum due to the advent of digitization, leading to high demand for social media jobs with attractive packages. The salaries of Social Media Specialists in the United Arab Emirates range from 9,850 AED per month to 31,400 AED per month depending on the experience, industry, and location.

Demand and Opportunities: The use of social media has become a priority for businesses throughout the world due to the increasing popularity of social media platforms. Burning Glass reported that in 2016 there were 174,141 job postings that required social media marketing expertise, accounting for 39% of all marketing positions. CNNMoney found that the job market for social media marketing specialists has grown by 9% over the past decade, demonstrating the rising demand for professionals who have completed Social Media Strategy training.

COURSE OUTLINE:

Module 1: A Strategic Perspective on Social Media Marketing

• Introduction to social media
• Consumer decision – making process
• Role of social media in marketing strategy
• Set social media marketing objectives

Module 2: Leveraging Networks

• Understand the role of networks in the distribution of content
• Network structure
• Flow of information
• Online networks and communities to engage consumers
• Identify influencers and their role in distributing content

Module 3: Creating Engaging Content

• Create social media content
• Role of storytelling in a digital landscape
• Evaluate and select platforms for distributing content

Module 4: Social Media Listening and Co – Creation

• Examine social media listening
• Marketing decision making
• Introduction to approaches to social media listening
• Draw inferences from listening data
• Open innovation and co – creation

Module 5: Assessing Social Media ROI

• Introduction to the investment of social media activities
• Metrics for measuring the success
• Role of analytics
• Role of paid media in social media marketing

Module 6: The Role of Social Media in the Organization

• Describe organizational approaches
• Manage specific issues in social media
• Negative feedback
• Online reviews
• Crisis management
• Identify ethical conflicts and issues

KEY TAKEAWAYS:

Upon completion of our Social Media Marketing training, the candidate will be able to:

• Acquire expertise in social media fundamentals
• Enhance and consolidate existing social media skills
• Build outstanding social media campaigns
• Develop and implement effective campaigns and strategies for social media
• Make online presence more compelling by creating captivating content

ACCREDITATION:

Our Social Media training in Dubai is accredited by ISO 9001: 2015 and the Knowledge and Human Development Authority (KHDA).

ALUMNI: Our academy graduates of Social Media courses in Dubai are successfully placed in some of the top – notch companies in Dubai like Jumeirah, Aramex, Airarabia, Damac, Emaar, etc. They are entrepreneurs, career changers, and lifelong learners.

WHY LEARNER’S POINT:

As one of the foremost providers of Social Media courses in Dubai, we have ample experience in teaching relevant skills and knowledge.

Our Social Media Strategy course offers the following advantages:

• Our Social Media course is designed based on real – world scenarios, formulating and evaluating practical requirements
• Our Social Media Marketing courses strive to provide a reality check and insight into the requirements of a challenging role and how to fulfill it
• We also provide live interactive sessions and hands – on experience through assignments associated with the actual work environment
• To enhance the learning experience of our students we provide organized group sessions and integrated training modules
• Our discrete approach to career guidance enables our students to get successfully placed in renowned organizations