Digital Marketing and Advertising

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate anyone in the area of Digital Marketing.

Our Digital Marketing and Advertising offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are opened to anyone with an interest in the topic and give you access to world-class learning led by 1Training International.

1Training International works in partnership with NUS, so all registered 1Training learners can get an NUS Extra discount card, which gives you amazing discounts on thousands of products from the biggest companies.

Why should I choose 1Training?

• No Hidden Fees
• Accredited qualification
• Excellent quality video tutorials
• You'll be eligible for an NUS Discount Card
• Get one year's access to the course
• Get support by phone, live chat, and email
• Join our friendly online learning platform
• Our Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. So, you can access your course on Wi-Fi, 3G or 4G.

Description

Learn for less with 1Training discount courses online! You'll love 1Training's excellent quality, competitive prices, and first class learner support. With this excellent discount course you can expect professional qualification, which will enable you to enhance your CV in no time, and for less!

What skills am I going to get from this course?

• By enrolling to this course, you'll learn the foundation principles of digital marketing.
• In this course, you'll learn the use of email marketing, affiliate marketing by using social media tools such as Twitter, podcasting and blogging.
• This course will equip you with the skills to plan and implement a successful social media marketing strategy.
• Having this course, you'll learn how to use Facebook to create a business page.
• Logging in to this course, you'll understand to develop, implement and manage a successful SEO campaign.
• This course gives you the knowledge of web analytics.
• On completion of this course, you'll gain knowledge in marketing planning process.
• At the end of this course, you'll understand the wide scope of digital marketing.

Course Duration

Learners will have 365 days access to their chosen course. The course is self-paced so you decide how fast or slow the training goes. If you need to extend your course access duration, it can be done at any time by extending your subscription.

Course Curriculum

Introduction

• Introduction
• Exercise Files: Digital Marketing

Digital Marketing Strategy

• The importance of defining three strategies
• Building a business strategy
• Building a brand strategy
• Building a marketing strategy

Exploring Digital Marketing

• Definitions and terminology
• Components of digital marketing
• The digital marketing landscape

Starting With The Website

• Choosing a domain name
• Selecting a designer or developer
• Building a site yourself
• Making your website convert
• Creating engaging web copy
• Choosing responsive design
• Installing Google Tag Manager

Foundations Of Analytics

• Introduction to measuring data
• How online analytics work
• Using goal and event tracking
• Looking at a conversion funnel
• Defining your key performance indicators (KPIs)
• A look at attribution models

Search Engine Optimization

• How SEO works
• Essential optimization techniques
• Conducting keyword research
• Crafting a content strategy
• Leveraging local SEO
• Choosing to hire a professional

Search And Display Marketing

• Introduction to search and display
• Launch text search ads
• Launch display search ads
• Deciding to use remarketing
• Succeeding at search and display marketing

Social Media Marketing

• Building a social media marketing plan
• Who`s using social media?

Facebook

• Build my Facebook page
• Building Your Audience
• Facebook Post and Integrating with Audience
• Promoting the Business on Facebook
• Advance features and managing page

Twitter

• Introduction to Twitter
• Connecting & Twitting
• Advertising on Twitter

Youtube

• Introduction to YouTube
• Marketing on YouTube
• Working with YouTube Channel
• Advertising on YouTube

Linkedin

• Introduction to LinkedIn
• Finding and Engaging with your Audience
• Create and Marketing with Your Company LinkedIn Page
• Recruitment with LinkedIn

Pinterest

• Create a Pinterest Business Account
• Improving Pinterest Presense
• Analyse the Performance of Pinterest

Video Marketing

• The impact of video marketing
• Getting started with video marketing
• Creating compelling content
• Promoting videos on YouTube
• Meaningful video marketing metrics

Email Marketing

• Understanding email marketing
• Creating an email marketing plan
• Tools to launch successful campaigns
• Measuring the success of email

Content Marketing

• What is content marketing?
• Creating a content planning model
• Setting up a blog

Mobile Marketing

• The mobile marketing landscape
• Mobile applications

Expanding Your Digital Marketing Skills

• Running A/B marketing tests
• A look into affiliate marketing

How will I be assessed?

• At the end of the course learners will take an online multiple-choice question assessment test. This online multiple-choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Upon successful completion of this course, all learners will be awarded a FREE e-certificate (PDF format), and can also pay only £19 to receive a printed version of the certificate if they wish.

What Certification am I going to receive?

Those who successfully pass this course will be awarded an Digital Marketing and Advertising Certificate. Anyone eligible for certification will receive a FREE e-certificate with NO additional cost.

Eligibility / Requirements

You’ll need a computer or tab with an internet connection and it’s better to have a notepad and a pen with you.