Inquiry

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

Course Curriculum

Modules

Introduction to Online Marketing
Understanding the Digital Marketing Strategy
Definition of Digital Marketing
Marketing by your own Website
Overview of Analytics
Search Engine Optimization Methodologies
Differences between Search and Display Marketing
Understanding Social Media Marketing
Overview of Video Marketing
Email Marketing Techniques
Content Marketing Tips
Mobile Marketing Techniques
Expanding your Digital Marketing Knowledge
Overview of the Google AdWords
Pay-Per-Click Advertising Techniques
Defining your Business Goals
Stepping into Google Adwords
Keywords Researching Techniques
How to create your First Campaign?
How to create your First Advertisements?
How to monitor your advertisement?
Advanced Advertising Techniques

Benefits you will gain

High-quality e-learning study materials and mock exams.
Tutorials/materials from the industry leading experts.
24/7 Access to the Learning Portal.
The benefit of applying for NUS extra Discount Card.
Recognised Accredited Qualification.
Excellent customer service and administrative support.

The method of Assessment

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification

Successful candidates will be awarded Diploma in Digital Advertising & Google AdWords.

Eligibility / Requirements

Learners must be age 16 or over and should have basic understanding of the English Language, numeracy, literacy and ICT.